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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Friday
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September 
27
 at 
7:00pm
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Top 10 Technologies


The emerging technologies are linking machines with one another like no other. Enterprises now aim to include technology in every sector and as a whole, these technologies hold up the whole business ecosystem of the organizations. Here are the top 10 technologies that are leading the machine-to-machine revolution.

Artificial Intelligence

AI refers to a computer system designed to mimic human intelligence and perform tasks like image recognition, speech recognition, pattern recognition, and even higher cognitive processes. Compared to human intelligence, AI can perform all of those activities more accurately. AI is additionally used to examine interactions to uncover previously undetected linkages, as well as to estimate facility demand in real-time to manage resources and identify dynamic patterns among users. Machine Learning, which will be highlighted below, is one of the more advanced branches of AI. The technology is employed to provide computer systems with the power to create human-like behaviors.

Also Read: Technology Write For Us

Machine Learning

Machine learning is becoming more widely adopted across enterprises and industries, leading to a major demand for skilled individuals, making ML one of the foremost emerging technologies for 2022. Machine learning is a kind of data analysis that automates the creation of analytical models. It is a field of AI, based on the premise that computers can learn from data, recognize patterns, and make judgments with little or no human input. Machine learning is employed in many apps on our phones, including search engines, spam filters, websites that generate personalized recommendations, banking software that detects suspicious transactions, and speech recognition.

Robotic Process Automation

Robotic Process Automation like computing is a technology that is used for everyday work. This technology is employed to automate repetitive processes like email handling and replying, transaction processing, and data management. This technology enables anyone to build computer software, or a robot to mimic and incorporate human activities while interacting with digital systems to create business processes. This system never sleeps and never makes an error. RPA, as compared to other technologies, allows an individual to automate at a fraction of the cost and time previously required.

Data Science

It is the fourth on the list of emerging technologies for the year 2022. Data Science is the automation that aids in the simplification of complex data. Several companies produce enormous amounts of data each day. It includes, among other things, sales data, customer profile data, server data, business data, and financial models. Almost all of the data gathered is unstructured and indeterminate. Data Scientists turn datasets into determinable ones and so the organized data is reviewed for trends and patterns.
Also Read: 320youtube

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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